There’s a new playground for 9-to-5 rebels. It’s in Delhi’s swankiest mall.
Now, before you pivot away on your Birkenstock, tossing your red/blue streaked ponytail and curling your barbel-pierced lip, let me reassure you: this isn’t the usual formulaic retail pap. No cookie-cutter cutesy Ts for the girls, no preppy shirts for the boys, no faux-Bali bedding for your pad, no grandfatherly leather blotter for your executive-cube office.
The clan at Illum Design Project (the Delhi-based graphic design studio group behind Play Clan) aren’t having with the ‘commercially acceptable’ mass market-led lines. These out-of-the-colouring-box folk like asking ‘why not?’ Like, why in a mall, that too tucked away behind the candy store, I wonder? Store spokesperson Pooja Dhingra quips: ‘Sometimes the charm of a little tucked away store in a part of the world is more exciting than a 1250th sportswear store.’
Stacked and swung down from the ceiling, for your amusement (and purchase): A floor lamp that’s a bare bulb housed in a glass globe. Pastel ’suicidal song’ T-shirts for non-saccharine ladettes — the Loveless collection. An yellow auto rickshaw pillow. Black and yellow, applique-and-embroidery taxi T; another black ditto themed ’sultanat-e-delhi’ — from the IST (Indian standard tamasha) collection. A framed ‘DTC Bas!’ print. Functional no-frills notebooks stamped with camera and face cards, Marilyn Monroe and ethnic owls on brown unbleached paper covers. Hand graffiti-ed sneakers. Blank CDs imprinted with the iconic Play Clan boxhead ‘clone’.
My raves: A Maul-a-Mall T mapping the city’s retail therapy landscape, signposting Ansal, Ambi, MGF, Emporio — and of course Citywalk! And a pair of art frames of ‘cutting chai’ and a Tiffin — the latter’s contours printed in names of snackery legends: from Wenger’s to Khan Chacha!
Non-Clan clones are welcome to add their own toys to this new game. (Designers are invited to send in their oddball designs, and get featured, if accepted, as ‘artists of the month’).
Log on — and press play!
Play Clan, Select Citywalk, F-51( first floor) New Delhi; ph: 40534559; www.theplayclan.com. Prices: stationery Rs 180 onwards, throw pillows Rs 695, art prints Rs 900 each, garments from Rs 785.
Now, before you pivot away on your Birkenstock, tossing your red/blue streaked ponytail and curling your barbel-pierced lip, let me reassure you: this isn’t the usual formulaic retail pap. No cookie-cutter cutesy Ts for the girls, no preppy shirts for the boys, no faux-Bali bedding for your pad, no grandfatherly leather blotter for your executive-cube office.
The clan at Illum Design Project (the Delhi-based graphic design studio group behind Play Clan) aren’t having with the ‘commercially acceptable’ mass market-led lines. These out-of-the-colouring-box folk like asking ‘why not?’ Like, why in a mall, that too tucked away behind the candy store, I wonder? Store spokesperson Pooja Dhingra quips: ‘Sometimes the charm of a little tucked away store in a part of the world is more exciting than a 1250th sportswear store.’
Stacked and swung down from the ceiling, for your amusement (and purchase): A floor lamp that’s a bare bulb housed in a glass globe. Pastel ’suicidal song’ T-shirts for non-saccharine ladettes — the Loveless collection. An yellow auto rickshaw pillow. Black and yellow, applique-and-embroidery taxi T; another black ditto themed ’sultanat-e-delhi’ — from the IST (Indian standard tamasha) collection. A framed ‘DTC Bas!’ print. Functional no-frills notebooks stamped with camera and face cards, Marilyn Monroe and ethnic owls on brown unbleached paper covers. Hand graffiti-ed sneakers. Blank CDs imprinted with the iconic Play Clan boxhead ‘clone’.
My raves: A Maul-a-Mall T mapping the city’s retail therapy landscape, signposting Ansal, Ambi, MGF, Emporio — and of course Citywalk! And a pair of art frames of ‘cutting chai’ and a Tiffin — the latter’s contours printed in names of snackery legends: from Wenger’s to Khan Chacha!
Non-Clan clones are welcome to add their own toys to this new game. (Designers are invited to send in their oddball designs, and get featured, if accepted, as ‘artists of the month’).
Log on — and press play!
Play Clan, Select Citywalk, F-51( first floor) New Delhi; ph: 40534559; www.theplayclan.com. Prices: stationery Rs 180 onwards, throw pillows Rs 695, art prints Rs 900 each, garments from Rs 785.
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